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Nisla

To View a Soul

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Connoisseur-ship

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Connoissuer-ship

Jacob Collins, an amazing artist and mentor, recently made a case for creating "connoisseur-ship" to create better patronage.  This was at the recent FACE17 convention held at the historic Biltmore Hotel in Miami Florida.  The talk led to a rather interesting discussion that continued well after his talk was just an echo in the hall.

Mr. Collins proposed that we introduce our processes to the marketplace.  That through education the patronage will follow. 

His example was one of soccer.  That if a soccer player tried to play with soccer rules amongst an American football team, he'd be considered talentless and run off the field.  The same thing if the reverse were true.

In similar ways, some people viewing a certain type of art might not appreciate the nuances, dedication and skill of a different discipline.  Using a wine analogy: if you were expecting the cool refreshing bite of a dry chardonnay, but instead got a mouthful of something sweet and bubbly you might spit it out as offensive.  The Krug makers would then throw their hands in the air in angst, unappreciated.  Misunderstood. 

Complaining in cafes as we artists do.

 

Mr. Collins proposed that our processes were the key to that understanding.  Although I truly appreciate his base idea, I'm not sure I agree with the tributary he chose to navigate towards the goal.

I have seen hundreds of people view and then subsequently fall in love with art.  Whether they knew a process or not was of no consequence.  Instead of creating more categories within categories, why not use a blanket device to entice interest?

The "we will sell no wine before it's time" slogan was referenced as being the catalyst for the huge wine movement in this country.  Now people are appreciating and avidly learning what they can about wine.

Granted, first finding any slogan that might propel fine art into cultural popularity seems daunting.  What other ideas might we come up with?

What do you think?

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Sunday 11.26.17
Posted by Nisla Hickman
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